The Samoa Chamber of Commerce and Industry Incorporated is Samoa’s National Private Sector Organization (NPSO).  It is an incorporated association of businesses and private sector organizations representing all areas of Samoa’s private sector.

The Chamber’s purpose is “to act as Samoa’s National Private Sector Organization that will promote the interests, well-being and growth of Samoa’s private sector at the national, regional and international levels to improve the economic and social well-being of the people of Samoa.”

The Chamber was originally formed in the early 1900s by the merchants of Apia. The organization was revised and took its present form in the 1970s. By December 2021, the Chamber has grown to 468 members representing different sectors of Samoa’s business community.

The Chamber’s role as Samoa’s NPSO works in partnership with four Private Sector Organizations (PSOs), which are also members of the Chamber, namely: Women in Business Development Inc. (WIBDI), Businesses of Salafai Association (BoSA), Samoa Association of Manufacturers and Exporters (SAME) and Samoa Hotel and Hospitality Association (SHHA).

Vision Statement

Our vision is to lead business growth and innovation for Samoa

Mission Statement

Our mission as the NPSO for Samoa is to advocate, strengthen and enable a sustainable business environment for our members through strong leadership, effective engagement and collaboration and unity.

 The Chamber is governed by a 14-member Executive Council, all of whom serve on a voluntary basis. Executive Council members are elected at the Chamber’s Annual General Meeting.


How we help

By Joining the Chamber, you give your business a great advantage. Here are a few reasons to join:

Grow Your Network

Being a part of the Chamber means you have the chance to expand your business network. Meeting other business owners and professionals is a great way to get your business out there. Our networks expand across the region and internationally.

Have Your Say

Our advocacy services allow you to have a say on issues you feel are important. The Chamber is the umbrella private sector organization for advocating a single private sector voice to Government.

Information & Training

The Chamber is your first stop when you are looking for relevant and current business information. Membership also allows you to have preferential access to the main training courses the Chamber runs and organises.

Our Staff

SCCI Executive Council 2023 – 2024

Seulupe Michelle Macdonald

Seulupe Michelle Macdonald


Fa’aso’otauloa Sam Saili


Fuimaono Hugo Betham


Tagaloa Nadia Meredith-Hunt


Tom Hogarth

Council Member

Tofilau Fiti Leung Wai

Council Member

Enele Westerlund

Council Member

Jennifer Fruean

Past President

Masoe Normal Wetzell

Past President

Tuala Leaega Pat Leota

Past President

Funefeai David Oliva Vaai

WIBDI Representative

Fiaailetoa Charlotte Chan Mow-Brunt

SHHA Representative

Taulapapa Maria Leota

SAME Representative

Tony Atilua

BOSA Representative

Our Staff

SCCI Secretariat

Lita Lui

Chief Executive Officer

Lote Lima

Member Services Manager

John Lemoa

Business Link Pacific Manager

Prince Lima

Project Officer – Samoa Koko Industry Association

Paul Ane

Member Services Officer